UWE Christian Union
In my first year at university, I knew a few people who were members of the Christian Union who asked if I could take a look at their branding. They explained this had not changed in several years and was long overdue a new look.
Looking at the stale design they had been using it was no wonder that people were not paying attention to the various projects and services the union was providing for students. So starting with their target audience I provided a series of logo concepts that might resonate with 18-21 year olds, and settled on the above combination of the ‘C’ and ‘U’ with the Christian cross at the centre. This was then used in a series of playful posters that attempted to remove any negative preconceptions of the Union, and clarify their approachability.
Simple, and ultimately effective as the uptake of the events and attendance went up considerably versus the previous years.