The Sustainable food trust
I was contacted by the board of the Sustainable Food Trust (SFT), and it’s US partner, the Sustainable Food Alliance (SFA) to assist in developing their logo/brand identity, and to consult on a complete systems overhaul for their Bristol headquarters. The remit was that it must be a classic design to be approved by HRH the Prince of Wales, yet be modern enough that it did not feel ‘stuffy’. It must also convey a sense of environmental conservation combined with globally reaching communication and collaboration.
My final logo submission used a yin/yang ‘leaves’ combination, with the veins of the leaves alluding to longitude/latitude lines on a globe. The ‘S’ of sustainable is also captured in the negative space. After several years the charity has now positioned itself as more of a voice for change, and the logo has since been updated to convey this.
Below is a selection of the design work I have created for them over the years.