Service Champions commissioned me to create a series of logos for their growing company. The owner also wanted a new website. With this, they required a new brand identity that could expand into new territories such as bike, ski and outdoor equipment.
My concept was instead of having separate brands, instead to create a series of sub-brands. For example ‘Bike Champions’ and ‘Outdoor Champions’. Coupled with an accent colour/adapted logomark for each sub-brand, provided distinct differentiation. It also allowed for near infinite expansion without compromising the core style. Ultimately, the company decided to halt it’s progression for the time being, but it was an interesting project to work on.