Old Down Estate
Old Down Estate is a stunning location situated in the South West countryside and set in 66 acres of beautiful grounds. They requested an updated website as their current site did not capture how they were positioning themselves, nor was it very user-friendly.
As I worked closely with the various members of staff at Old Down, and it became quite clear that they needed three distinct areas of their business promoted: Weddings, Events, and Country Park. They required these to be part of the Old Down Estate umbrella, yet somehow be separated. After discussions with their design team, we created the logos and branding colours, and I used these as a starting point for the websites.
What I came up with was a main ‘olddownestate.co.uk’ site, linked intrinsically with ‘olddownweddings.co.uk’, ‘olddownevents.co.uk’, and ‘olddowncountrypark.co.uk’. The sites would have a unified menu and an identical structure differentiated only by content and subtle colour changes. This setup grants locally optimised SEO to each domain and enhances the profile of each site with content naturally interlinked.
When it came to the full build, I wanted to make it as easy to update and use as possible. I knew that having four separate sites could mean that events might be uploaded the wrong location, or that a phone number might be changed on one site and not the other.
I decided that a WordPress multisite setup would be the best option. This allowed better communication between site content and sped up development as only one master theme needed to be created – colour adjustments would be handled by subsite-specific CSS. I was able to create a unified menu so that any time the main site (Estate) had it’s menu adjusted, all subsites would reflect the changes. I integrated a system of ‘syndicating’ or publishing blog/events from the main site to the correct subsite using categories. This enabled the main site to contain the master list of all blogs/events, with each subsite only showing the correct types of content. I also built a multisite AJAX search utility that screened out the duplication (blogs/events appearing on both the master and the subsite).
They are currently in the progress of delivering their internal page content.