I was approached in 2012 by therapist Gaye Donaldson to create a new look for her website. What she wanted was something that felt alive yet something that reflected the calming nature of her work. After sitting down with her and getting to understand the style of work she does we settled on a moving stream of colour that would flow over a selection of stones in the background (these stones are used in her work to identify patterns within problems). The stones would also glow in random patterns to highlight structure within chaos, a key message in her therapy.
As blogging was going to be an important element of her SEO, I chose WordPress and developed a completely custom theme. This incorporated a new EventBrite booking system for managing her sessions combined with MailChimp for her campaigns. I made sure that her site was completely SEO friendly and out of thousands of sites relating to her line of work, she’s currently on page 2 on Google and climbing. As with all my websites, the site is fluid and mobile optimised.
The remit for her logo was that it needed to embody the company name, and the ethos of her business, i.e. helping others overcome obstacles in their lives and turn a corner. I decided I was going to go for a typographic logo and concentrate on her initials, but I wanted it to be seen as one shape: a symbol. I settled on the design above as it took the idea of turning someone’s life around from being on a downwards path to rising back up again, and contains both the ‘G’ and the ‘D’ of her initials.
Below are the different colours that the site takes on at varying times of the day. These were chosen by Gaye to reflect the ambience of the hour.